Marketing, Communications and Creative Services

Management Team

Jo Ann O’Connell, President and CEO

Jo Ann has over 20 years of corporate experience in project management, marketing communications and event planning.  In 2003, Jo Ann left the corporate world to start more than marketing.  The company allows marketing executives and managers to focus on broader business strategies by providing a way to outsource management and execution of marketing projects down to the minute detail.  more than marketing acts as an extension to a company’s existing staff offering a broad range of services including:  project management, marketing and communication plan development, integrated results-oriented initiatives, strategic assessments, even-planning, creative services, production and distribution. more...


Over the years, Jo Ann has honed project management skills by outlining clear goals, responsibilities and expectations for managing internal and external teams to seamlessly integrate and successfully work together.  Her ability to complete projects on time and within established budget has been demonstrated in the banding and launching of 12 new products and the introduction of 2 new value-added services based on Six Sigma principles to assist customers in streamlining processes to work more efficiently and cost effectively while meeting FDA guidelines and protocol.  Jo Ann has developed strategic partnerships with necessary suppliers to extend and complement her own expertise in the areas of market research, banding, graphic design, copywriting, web development, video production, PowerPoint presentations, photography, logo development and public relations. 


Prior to starting more than marketing, Jo Ann held the position as Director of Marketing Communications for a Johnson & Johnson Company where she was responsible for developing and managing all communications programs for four business units.  Jo Ann managed a staff of five direct reports and an internal creative team of four, as well as all external resources; an advertising agency, market research provider, copywriters, multi-media supplier, exhibit house, lead fulfillment and meeting planning company.  She had direct responsibility for a budget of $4million and indirect responsibility for a budget of $10 million and was a key member of the management team responsible for worldwide corporate and product branding.


For 17 years, Jo Ann served as Worldwide Marketing Communications Manager for the two largest business units of Akzo Nobel’s diagnostics company.  While in this position, she was responsible for integrating the marketing teams of five companies joined together through acquisition.  Jo Ann is very familiar with developing programs for internal acceptance to change, embracing new opportunities and letting go of the familiar.  As the marketing liaison with international affiliates, Jo Ann implemented a project development process to manage timelines and budgets that facilitated open communications to all team members and management.  She related directly supervised a full-time staff of four, served as purchasing agent for all marketing collateral related materials and was responsible for identifying, selecting and contracting all outside resources as needed to complete marketing programs.


With her own varied skill set, breadth of corporate experience and network of resources, Jo Ann is poised to manage diverse, multifaceted programs that deliver positive results without prolonged execution cycles.